curated · working-in
Reinforcing Feedback Loop
An output that increases its own input. Most things worth building are one of these.
Origin: Cybernetics — Norbert Wiener, Jay Forrester, Donella Meadows
The model
A feedback loop in which an output of a system feeds back into the system in a way that increases the same output. Growth, runaway, virality, compounding. Distinct from balancing loops, which seek equilibrium. The vocabulary comes from cybernetics — Norbert Wiener's 1948 book, then Jay Forrester's system dynamics work, then Donella Meadows' popularisation.
When to reach for it
- Designing systems that are supposed to grow over time.
- Diagnosing why something is accelerating, for good or for bad.
- Building products where retention and momentum matter more than first use.
When not to
- For systems you want to remain stable; you want a balancing loop there, not a reinforcing one.
- When the apparent acceleration is actually external — do not credit your loop for a tailwind.
In the wild
Sources
- Norbert Wiener — Cybernetics (1948)
- Donella Meadows — Thinking in Systems (2008)