Sharjah

curated · working-in

Reinforcing Feedback Loop

An output that increases its own input. Most things worth building are one of these.

Origin: Cybernetics — Norbert Wiener, Jay Forrester, Donella Meadows

systemsmethod

The model

A feedback loop in which an output of a system feeds back into the system in a way that increases the same output. Growth, runaway, virality, compounding. Distinct from balancing loops, which seek equilibrium. The vocabulary comes from cybernetics — Norbert Wiener's 1948 book, then Jay Forrester's system dynamics work, then Donella Meadows' popularisation.

When to reach for it

  • Designing systems that are supposed to grow over time.
  • Diagnosing why something is accelerating, for good or for bad.
  • Building products where retention and momentum matter more than first use.

When not to

  • For systems you want to remain stable; you want a balancing loop there, not a reinforcing one.
  • When the apparent acceleration is actually external — do not credit your loop for a tailwind.

In the wild

Sources

  • Norbert Wiener — Cybernetics (1948)
  • Donella Meadows — Thinking in Systems (2008)